Numerix Wins Best Integrated Omni-Channel Marketing Campaign Award
June 12, 2024 – Numerix, a leading capital markets front-to-risk technology provider, was awarded the prestigious Best Integrated Omni-Channel Marketing Campaign at the 2024 FinTech B2B Marketing North American Awards. This award recognizes Numerix’s outstanding achievement in delivering a seamless and impactful omni-channel campaign that effectively engaged the public across multiple platforms.
In 2023, Numerix launched an ambitious omni-channel campaign to expand market awareness of its brand beyond its well-established reputation as a derivatives software leader and to establish Numerix as a fintech thought leader within the capital market space. The campaign integrated various channels, including webinars, white papers, blogs, events, videos, social media, and advertising.
The campaign also featured a new channel, a podcast series, "Trading Tomorrow—Navigating Trends in Capital Markets," which focused on diverse technology topics beyond derivatives, helping Numerix engage with a broader audience.
“While we are known for our webinars and white papers, launching a podcast was a new and exciting venture,” explained Numerix’s Chief Marketing Officer, Jim Jockle. “Through extensive research and analysis of industry podcasts, we identified experts and speakers that could create engaging and shareable content. This meticulous planning led to a successful podcast series that has become an important tool and a valuable part of our Omni-Channel Marketing strategy.”
The 2023 campaign included a 10-episode podcast series, 20 events, 16 webinars, eight white papers, 13 blogs, and a video. The podcast series covered various topics, from AI and ML to fintech trends, cloud adoption, and data management. For more information about Numerix and its award-winning campaign, please visit www.numerix.com .
About Numerix: Since Numerix's founding in 1996, the company has been at the vanguard of financial technology, providing groundbreaking expertise, quantitative analytics, and software that redefines pricing and risk management in the financial markets. With the strategic acquisitions of FINCAD and PolyPaths, Numerix has further strengthened its leadership position, empowering financial institutions worldwide to transform risk into opportunities with confidence.
Numerix is headquartered in New York City with offices around the world in major financial centers which allows for immediate access to the latest trends, innovations, and thought leaders in the industry. This extensive network across the Americas, EMEA and Asia-Pacific enables Numerix to offer localized support and services to its diverse clientele while drawing on global insights and expertise.